Have you defined your mobile strategy? While mobility is not necessarily a new thing in the corporate environment, the role it plays in how business gets done has evolved over the years. The mobile device is no longer just a tool of convenience, but an important tool in ensuring connectivity at all times.
If you’re like most business leaders, you don’t have the mobile strategy in place that you need to drive success. According to a report published by Adobe and eConsultancy, only 20 percent of companies have a mobile strategy defined that actually stretches out at least 12 months. This suggests that too many organizations are just winging it when it comes to mobile, which means missed opportunities, vulnerable systems, and the potential for inefficiencies.
For some, the lack of a mobile strategy is due to challenges that have been difficult to overcome. In some cases, there is a lack of resources (such as staff and budget) to be allocated to the task. In others, no one within the organization has the knowledge or understanding of what is necessary to put a strategy in place.
Fortunately, this appears to be changing. The Adobe and eConsultancy report showed that 60 percent of companies have plans to invest more heavily in mobile. This is essential as employees are relying more on their mobile devices to do their jobs, while consumers are using devices to research, complete transactions, and make purchases online. As such, organizations that have an e-commerce presence but no clearly defined mobile strategy run a very real risk of losing sales.
Likewise, consumers are relying heavily on their mobile devices to connect with companies throughout varying industries. Even if making a purchase isn’t the intent, consumers want a great web experience on mobile, the ability to easily connect through whatever method they choose, a seamless customer engagement experience, and personalized interactions. A defined mobile strategy helps you determine the best method for navigating those interactions, and for incorporating social into the mix.
Mobile has become such an important part of our work and home life that a lack of strategy to support it within your organization is a problem. Consumers and even prospective employees expect seamless experiences that are easy to complete on the go.
If you’re embracing mobile without a clear strategy, it’s time to contact One Connect. Our experience in helping companies just like yours will bridge the gaps you may have in getting your strategies put in place.